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Maurice Blackburn Lawyers

maurice blackburn lawyers logoWe started working with Maurice Blackburn in … when the firm wanted to create an identifying point of difference in the increasingly competitive legal sector. They wanted to link their internal work culture with their external brand and service experience.

RYP International collaborated with the Maurice Blackburn leadership team and staff members to develop a set of values and behaviours which adequately reflected the firm’s desired values. These were then adapted at an organisational level through a series of staff team advances and workshops, setting service standards, implementing business plans and evaluating performance measures.

We have since continued our work with Maurice Blackburn, who have become a clearly recognisable market leader setting benchmarks for service standards, staff engagement, account management and business outcomes in the legal sector.

RACI-WA Insurance

rac logoRACI-WA Insurance was struggling to keep staff morale and confidence in the organisation’s brand and leadership after a continual slide in the market share.

The result was a dramatic increase in market share, service standards and policy retention. RACI-WA also saw their popularity growing in a more competitive market and staff engagement levels reach an all-time high meeting industry best practice standards.


agas logoA-Gas sought our help after launching a new market product in … which saw uptake below optimal levels and unsustainable for the company.

RYP International helped refocus their business model to concentrate on the market and their brand which would reflect the sought after ‘can do’ culture of the team at A-Gas. This required a sustained and systematic staff and client engagement process with major changes to ensure this culture adequately reflected the product offering in the market.

Today A-Gas is one of the fastest growing organisations in Australia and is clearly recognised as the market leader through their superior service, product innovation and handling.


  • “Concept wise I think it’s an awesome way to be able to get a group to share a story”

    - Hunter Leonard
  • “The first CI in Warrnambool was about Alcohol Fuelled Violence and after doing the program, we saw an immediate 10% drop in alcohol fuelled violence and that was sustained in the years to follow”

    - Tracey Linford – Assistant Commissioner, Victoria Police