Actron Air Case Study

Actron Air – That’s Better That’s Actron

Home » Case Studies » Actron Air Case Study

The Client

Actron Air is a family owned Australian Air-Conditioning Manufacturer.

The Issue

As a family owned Australian Air-Conditioning Manufacturer the business had grown to a point where it needed to mature and formalise its approach to business, so it could build a platform for future growth. It’s current site was too small and prohibited any future growth, its sales team lacked a sustained and disciplined approach to account management to drive sales, the speed to market for new products was lagging industry competitors, there was no formalised approach to developing the capability of Front-Line Leaders, and operational silos were emerging so the desired team culture needed to be refreshed and renewed.

The Plan & Methodology

A strategic plan was developed via a co-design and collaborative manner – requiring the input and support of the Executive Team, Their Front-Line Leaders, State Managers and Family Members. Through this process they identified and developed the desired culture and behaviours “The Actron Way” that linked Brand Promises and Cultural Values into the one framework. The process included:

A series of “Team Advances” to engage the broad Leadership Church of the organisation where they could safely practice, rehearse, and apply the desired cultural behaviours and linkages
Renewing the internal communications, reward, recognition, and engagement systems
Each Business Unit & States had a series of “Personification & Application” Sessions where they explored how they would apply the strategic imperatives to their business and role model the desired culture – this included the development of 12 month deliverables and 100 day actions + follow up sessions
The purchase, design and move to a new purpose built $60M state of the art manufacturing facility at Marsden Park

The creation of a Front-Line Leaders Program (Navigator) focusing on Business Acumen & Coaching Skills
The launch of a new series of Domestic & Commercial Products onto the market
A more robust and discerning Account Management & Dealer Program
A refreshed and renewed Brand Story – Website & Marketing Campaign
The launch of a Builder Program – targeting domestic builders in all States
Staff reward & recognition program focusing on linking desired behaviours to brand promises and the desired culture

The Outcomes

Awarded the Deloitte “Best Managed Company in Australia Award” for 2019
Double digit growth year on year
Deeper and stronger cohort of Front-Line Leaders
Staff turnover reduced
Market Share Increased

Sustained Profitability
Moved into new Marsden Park Manufacturing site
Broadened brand reach and recognition in the market
Reconfiguration of the Web to be more interactive, accessible for technical knowledge and parts
Implementation of a new ERP System

What Our Clients Have to Say

I have had the opportunity to work with David for many years. During this time he has been exceptional at delivering on the brief to achieve excellent outcomes. He has worked with me on everything from internal sales conferences, leadership development as well as playing a critical role in supporting the business acumen within our dealer network. Dave did a fantastic job with our future leadership program “Navigator”, which led to numerous internal promotions as well as one pro"

“The best part of working with David and his team is the willingness of client staff to participate rather than begrudgingly giving up their valuable time” 

Need some guidance?

Every assignment is unique – nothing is pulled off the shelf – but certainly there are common themes and issues all teams have

Mail Us

Actron Air Case Study

Actron Air – That’s Better That’s Actron

The Client

The Issue

The Plan & Methodology

The Outcomes

What Our Clients Have to Say

SUBSCRIBE TO RYP QUARTERLY

SERVICES

OTHER

ABOUT